What exactly is digital marketing? Digital marketing has become an essential part of any modern marketing strategy. At its core, it involves promoting products and services online through various digital channels. However, digital marketing is more than just “marketing on the internet.” It encompasses a wide range of marketing concepts, including email marketing, social mediaContinue reading “Beginner’s Guide to Digital Marketing”
Since the start of the pandemic, It seems that each time I speak to a fellow business colleague, the conversation always seems to drift toward a marketing question that I didn’t have a clear handle on myself — “how can I market myself and my company when I don’t have the ability to form relationshipsContinue reading “B2B Marketing Strategies Without Face-to-Face Networking”
Each impression you make – especially the first – is a priceless movement in time to convince your prospect whether or not he should do business with you or go elsewhere. But have you stopped to think that in today’s world, your first impression isn’t always going to be in person, face-to-face? More than likely,Continue reading “Does your Business Make a Great First Impression?”
Smart businesses know that the current Covid-19 crisis will pass and that by laying the groundwork now to communicate effectively to customers and employees, it will pay big dividends at some point down the road. But how can we do this efficiently and effectively? The first step is to create a plan. As a marketer,Continue reading “Marketing in a Time of Crisis”
For many companies that are designing their website – for the first time or for a new, updated look — it can be easy to lose sight of who you’re designing the site for. Whatever your reason, you need to make certain that your website design is usable, delivers information and is both visually pleasing and coherent to ensure that the user is kept engaged.
When working with CPM on your website, here’s what you should expect: