What exactly is digital marketing? Digital marketing has become an essential part of any modern marketing strategy. At its core, it involves promoting products and services online through various digital channels. However, digital marketing is more than just “marketing on the internet.” It encompasses a wide range of marketing concepts, including email marketing, social mediaContinue reading “Beginner’s Guide to Digital Marketing”
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Marketing in a Time of Crisis
Smart businesses know that the current Covid-19 crisis will pass and that by laying the groundwork now to communicate effectively to customers and employees, it will pay big dividends at some point down the road. But how can we do this efficiently and effectively? The first step is to create a plan. As a marketer,Continue reading “Marketing in a Time of Crisis”
What to Expect when Building A Website
For many companies that are designing their website – for the first time or for a new, updated look — it can be easy to lose sight of who you’re designing the site for. Whatever your reason, you need to make certain that your website design is usable, delivers information and is both visually pleasing and coherent to ensure that the user is kept engaged.
When working with CPM on your website, here’s what you should expect: