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B2B Marketing Strategies Without Face-to-Face Networking
Since the start of the pandemic, It seems that each time I speak to a fellow business colleague, the conversation always seems to drift toward a marketing question that I didn’t have a clear handle on myself — “how can I market myself and my company when I don’t have the ability to form relationships […]
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Does your Business Make a Great First Impression?
Each impression you make – especially the first – is a priceless movement in time to convince your prospect whether or not he should do business with you or go elsewhere. But have you stopped to think that in today’s world, your first impression isn’t always going to be in person, face-to-face? More than likely, […]
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Marketing in a Time of Crisis
Smart businesses know that the current Covid-19 crisis will pass and that by laying the groundwork now to communicate effectively to customers and employees, it will pay big dividends at some point down the road. But how can we do this efficiently and effectively? The first step is to create a plan. As a marketer, […]
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What to Expect when Building A Website
For many companies that are designing their website – for the first time or for a new, updated look — it can be easy to lose sight of who you’re designing the site for. Whatever your reason, you need to make certain that your website design is usable, delivers information and is both visually pleasing and coherent to ensure that the user is kept engaged. When working with CPM on your website, here’s what you should expect: