For many companies that are designing their website – for the first time or for a new, updated look — it can be easy to lose sight of who you’re designing the site for. Whatever your reason, you need to make certain that your website design is usable, delivers information and is both visually pleasing and coherent to ensure that the user is kept engaged.
When working with CPM on your website, here’s what you should expect:
1.) Brainstorming session with CPM. This allows everyone concerned to become aligned on the vision for your site. We’ll discuss:
Purpose
Each page must have a clear purpose and objective.
Consistency
Users shouldn’t be confused when they come to your site. Having a
consistent brand design and theme will help encourage conversions.
Communication
A user comes to your site to gather information in a clear and easy to read manner.
Fonts & Color
The font, font size and colors that you use should all reflect and be consistent with the personality of your brand and company.
2. Mock-Up of Homepage (Wireframe). Based upon our brainstorming session, our designers will mock-up the homepage. At this stage, based upon your input, the designers will make decisions such as colors, where to put what buttons, and how the user will interact with content and how the interface might work.
3. Bi-Weekly Updates. Your account manager will be in contact with you every other week to provide you with an update on your site. Since the website development process can take several weeks, we will have questions/approvals along the way such as asking for photography/video approvals. We want to make certain your site is perfect!
4. Content (Copy) Optimization. If your audience can’t find your content, your website won’t be very successful. CPM researches for content on each of your subjects to make certain your content is written in a way that will reach the largest possible target audience.
5. Interior Page Development. Once you have reviewed and approved the written content, everything is turned over to the developers to create the interior pages.
6. Mobile Testing. Since over 50% of website traffic comes from mobile devices, it’s important for the user experience be just as perfect on their mobile device as it is on their PC or laptop.
7. User Acceptance Testing. The CPM team will ask you to test the usability of the site. You might have heard this referred to as beta or end-user testing. This is the final testing performed before your site is published.
8. Website Launch. It’s been a long process and the day has finally arrived! Your site is now viewable to the public.